PinnedPublished inBootcampShould early stage start-ups invest in user research? The whys & hows of itThe biggest conundrum for early stage start-ups is the constant tussle between resource constraints and the desire to build an exceptional…Nov 27, 2020Nov 27, 2020
Published inUX Collective10 common myths about user researchIn start-ups and corporates running on steroids, ‘user research’ is often put in the pile of ‘things to do later’. This happens even in…Oct 23, 2018Oct 23, 2018
Published inSonal MalhotraThe Secret Society of BookMyShowA peek into our most guarded secretsOct 15, 2016Oct 15, 2016
